Netflix said it will immediately offer its first unlimited streaming-only subscription plan in the US for $7.99 a month, and raise prices of its popular unlimited streaming and unlimited DVD plan by a dollar to $9.99 a month.

“We are now primarily a streaming video company delivering a wide selection of TV shows and films over the Internet,” said Chief Executive Reed Hastings.

Netflix, which gained success as a DVD rental by mail service, has more than 16 million members in the US and Canada. It debuted its first streaming only service in Canada in September.

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