A steady growth in viewing of online video, combined with the ability to target specific viewers based on their preferences and viewing history, will push US revenues for online video advertising to over $ 1.3 billion in 2010, according to a report from Parks Associates.

The report finds that large percentages of consumers, especially younger consumers, have yet to form a strong opinion regarding targeted advertising. Among US broadband households, nearly 50 per cent of heads-of-household aged 18-34 are “indifferent” to targeted advertising, while 42 per cent aged 25-54 and 25 per cent aged 55 or older are similarly neutral, the report adds.

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