ITV has confirmed Archie Norman, the former chief executive of supermarket group Asda, as its new chairman. The appointment of Norman, 55, a former Tory MP, will bring to an end a seven-month search for the commercial broadcaster as it sought to replace Michael Grade, its executive chairman.

ITV is expected to see its fortunes revive as advertising returns but fundamental questions remain about strategy. Grade will be credited with some restructuring but his ambition to make great shows and sell them around the world has failed. With the exception of “I'm a Celebrity” ITV owns the rights to none of its major hit formats.

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