The 3D Festival will be offered to subscribers as part of its on demand service from November 17, the same time as Channel 4's own HD season gets underway. Subscribers can pick up the amber and blue glasses from Sainsbury's or Virgin Media stores.

"Virgin Media is always looking at new technology to see if it is something we would like to offer as a service to our customers. We are currently investigating 3DTV and wanted visitors to our Oxford Street store to get a taste of some of the 3D content that is being produced and experience this technology for themselves," said Virgin Media.

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