Comcast and Time Warner Cable are talking with owners of the major cable television channels about ways to give subscribers online access to much of the their programming. Discussions have taken place in recent months and include network owners such as NBC Universal, and cable networks as MTV, TNT.

The operators hope the Web services, which could launch this year, will attract new subscribers despite popular free-to-watch Web sites such as hulu.com, by offering a large amount of previously unavailable video.

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