Swedish DTT platform Boxer has unveiled its IPTV service. The pay-TV operator has launched on four small broadband networks around the country as part of its strategy to reach a larger audience through different distribution technologies.

"We have long said that we should use multiple TV platforms, and TV over broadband is a part of this strategy," said Per Norman, CEO of Boxer. "We will offer our services to more households because the customers see us as a well-known and reliable company with services that are easy to use."

In the first phase of the project, 3,000 homes will be able to receive the Boxer IPTV, offering 75 channels and the option to order movies on demand via Boxer’s portal.

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