The International Olympic Committee (IOC) announced an agreement with SKY Italia for the broadcast rights within Italy for the Sochi 2014 Olympic Winter Games and the Games of the XXXI Olympiad in 2016. SKY Italia will also be the broadcaster for the Vancouver 2010 and London 2012 Olympic Games.

SKY Italia, Italy's leading digital satellite television network, acquired the rights across all broadcast platforms, including free-to-air television, subscription television, internet and mobile phone.

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