Setanta has agreed a new distribution arrangement with Top Up TV that will provide subscribers with another way to watch Setanta Sports. Both Setanta and Top Up TV believe this new agreement will attract more Freeview customers to Setanta's main channel, Setanta Sports 1, to the commercial benefit of both companies.

The deal will see Top Up TV become a retailer of Setanta Sports on its digital TV recorder (DTR), offering an array of sport alongside its Top Up TV Anytime and Picture Box subscription services. The launch will coincide with the start of the 2008/9 Barclays Premier League season.

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