The trial, which began in early this month, is based on Alcatel-Lucent’s industry-leading Mobile Interactive TV solution, which will power the DVB-H (Digital Video Broadcasting-Handheld) platform for the trial. The trial also includes mobile devices from Samsung and Smartcard Profile-compliant SIM cards from Gemalto.

Alcatel-Lucent’s DVB-H platform supports the Open Mobile Alliance Bcast Smartcard Profile standard, which is being adopted globally. This is a SIM-based service protection system that enables Mobile TV providers to offer flexible subscription models incorporating services such as pay-per-view, pay-per-time, recorded content

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