Following a consultation on the UK implementation of Brussels’ new Audio Visual Media Services (AVMS) Directive, Ofcom is changing its code on the rules for the distribution of TV advertising. Ofcom has ditched the 20-minute interval rule and the new code will also allow for one advertising break for every 30 minutes of a film, instead of one for every 45 minutes, and will end restrictions on advertising breaks in documentaries.

The next stage of the review, due for release in the autumn, will deal with possible changes to the rules on the amount of advertising allowed by broadcasters. But Ofcom has indicated that the industry is not in favour of increasing the amount of ad minutes that TV broadcasters may carry

Other posts by :

1. Hughes Satellite facing cash crunch
2. Major banks support AST SpaceMobile
3. Fitch downgrades DirecTV debt
4. BBC: You’ll miss me when I’m gone
5. Some new US Starlink subs face $1,000 start-up fee
6. Project Kuiper beating OneWeb
7. OQ Tech gets Luxembourg 5G-by-Sat concession
8. Roskosmos: Heads roll, launch project scrapped
9. MDA under pressure over satellite order

Categories: Articles, Broadcast, Regulation