comScore has released data from the comScore Video Metrix service, indicating that 27.4 million UK Internet users viewed 3.5 billion videos online in March 2008.

Google Sites, driven by the popularity of YouTube.com, attracted a 48 per cent share of all online videos viewed in the UK. BBC Sites ranked second with a 1.2 per cent share. Fox Interactive Media, the parent company of MySpace, ranked third in the UK in March with a 0.9 per cent share with Microsoft’s portfolio of UK websites ranking fourth.

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Categories: Research Library, VOD