Sony’s Blu-ray looks set to become the standard for high-definition DVDs after Toshiba signalled it will give up in a long-running format battle, to the relief of investors. Toshiba is reviewing its HD DVD business and “a complete withdrawal is one of the options it is considering.” The demise of HD DVD could spur sales of next-generation DVD players among consumers, who have been reluctant to gamble on one of the formats, analysts said, although Blu-ray was already far ahead in sales, particularly in Japan.

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