Nearly 80 million Americans (43 per cent of the online population) have watched one of their favourite TV shows on the Internet according to a Digital Life America tracking study conducted by Solutions Research Group, up significantly from 12 months ago when that figure was just 25 per cent.

A full 20 per cent of the American online population said they watch TV on the web on a weekly basis, and that's ahead of the 14 per cent who say they take advantage of cable's video-on-demand offerings.

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