Pay-TV broadcaster Setanta Sports has signed up its millionth subscriber a few months after it began screening live Premiership football matches.

The figure, up from just 200,000 subscribers a year ago, excludes more than 2 million viewers who receive the service through their contracts with Virgin Media in the UK and ntl/Chorus in Ireland. It says it needs to add about 500,000 more subscribers in the next 18 months to break even.

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