YooMedia's xPlayer system, initially installed by Red Bee in 2002, is now more intelligent in its allocation of bandwidth, allowing broadcasters to fit greater interactivity into less bandwidth. The system will be used by Red Bee clients, including UKTV, to enhance red button interactivity during commercials and programming. The system recognises when interactive elements are about to be broadcast and ensures all relevant data is delivered to the satellite at the point of broadcast. In addition to UKTV, xPlayer is also used to drive the interactive playout for Channel 4, Five and S4/C.

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