Miniweb Interactive Limited has launched with the intention of delivering a unique interactive TV experience, combining TV viewing, online services and interactive advertising across multiple TV distribution systems. The privately funded, UK h company has been formed following a management buy-out of the assets and infrastructure of the SkyKeys/Internet Sites service and the global licensing of TV browser technology from BSkyB. Miniweb will replace the current SkyKeys/Internet Sites service with a new environment which will be available in over 8.5 million BSkyB households by the end of 2007.

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