Interactive Digital Sales (IDS), the advertising solutions provider for Virgin Media Television, has selected Chellomedia's Mistral software to create and publish templated interactive advertising on the Sky Satellite platform.

Chellomedia's Mistral software has been recently enhanced to offer a range of advertising solutions for UK satellite, DTT and European Cable platforms. The solutions offer media owners and advertisers greater creative scope and a cost-effective route to delivery on a range of platforms in territories across Europe and beyond. The software has so far been used to create over 50 interactive TV commercials in the past 12 months.

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