The Hispanic audience's growing power in US television was confirmed when Nielsen, the ratings group, said it would scrap a segregated system for measuring viewers and include Latinos in its main tally. The decision is a victory for Univision, the US's largest Spanish-language broadcaster, and Telemundo, a rival network owned by NBC Universal, which had been lobbying for the change.

Nielsen introduced a separate Latino ratings system – the National Hispanic People Meter – 15 years ago amid complaints that its general sample was too small to accurately reflect the viewing habits of US Hispanics. Language barriers also made it difficult for Nielsen to recruit Hispanic households for its survey.

Other posts by :

1. BBC: You’ll miss me when I’m gone
2. Some new US Starlink subs face $1,000 start-up fee
3. Project Kuiper beating OneWeb
4. OQ Tech gets Luxembourg 5G-by-Sat concession
5. Roskosmos: Heads roll, launch project scrapped
6. MDA under pressure over satellite order
7. SES backs C-band action from FCC
8. Congested orbits mean high risks of debris
9. SpaceX bids fairwell to booster 1076

Categories: Advertising, Articles