Mitron, the homegrown short format video app, has signed a licensing deal with one of the largest music companies in India, Zee Music Company. With this deal, Mitron users will have access to thousands of songs from the Zee Music Co’s catalogue. This is the first-ever deal for Mitron with a music company and it’s […]
Indian content company Zee Entertainment Enterprises (ZEE) is launching a Premium Video on Demand (PVoD) service on leading content distribution platforms. With this new offering, consumers will now be able to watch their favourite new blockbuster releases in the comfort of their homes, along with their entire family at what Zee says is an attractive […]
Media & Entertainment company ZEE Entertainment Enterprises (ZEE) has announced the launch of its content brand Zindagi on its digital entertainment platform ZEE5. Zindagi’s shows have gained huge appeal in India earlier for its realistic appeal, superlative character portrayals, and its ability to satiate the evolving content preferences of the viewers. Zindagi is being launched […]