Since 2015, Hub Entertainment Research’s annual Decoding the Default study has tracked the TV source that consumers turn on first when they’re ready to watch. This year’s study uncovers a number of surprising shifts in viewers’ first stop for TV. Highlights from the study: 1) More than half of all TV viewers say their TV […]
beIN Sports and beIN Sports Xtra have officially launched on YouTube TV in the US as part of the optional Sports Plus add-on package which includes more than 20 networks for $10.99 (€9.30)/month. This latest launch serves as a substantial expansion of beIN Sports’ distribution across the US and brings a robust library of live […]
In a deal that enables advertisers to measure fully their video investments across all screens, now including YouTube and YouTube TV, for an accurate view of true incremental reach and frequency, cross-platform media planning, transacting, and evaluation specialist Comscore will be incorporating YouTube and YouTube TV measurement into its signature cross-platform service, Comscore Campaign Ratings. […]
Entertainment technologist TiVo has agreed a long-term renewal of its patent licence with Google. The renewal provides Google, who has been a licensee since 2012, with continued broad coverage under TiVo’s patent portfolios. “We are very pleased to conclude this agreement with Google, a world leader in OTT video with YouTube and Google TV, and […]
Law&Crime, the legal and true crime network, is now available on YouTube TV in the US as an optional add-on service. Law&Crime features multiple live trials daily along with expert legal analysis and commentary. The network is in the midst of daily live coverage of the murder trial of real estate heir Robert Durst and […]
T-Mobile has announced plans to expand its collaboration with Google across a wide array of customer experiences later this year, which will see YouTube TV become T-Mobile’s premium TV solution in place of its TVision initiative. Messages by Google becomes the default rich messaging solution for millions of T-Mobile customers with Android smartphones; promoting Pixel […]
The second tranche of Hub Entertainment Research’s Predicting the Pandemic research tracking the impact of the pandemic shows how it has accelerated the already well-established shift to online consumption of entertainment content, across multiple facets of the leisure economy. Highlights from the November findings: As many Americans moved indoors for the fall [autumn], large proportions […]
MAVTV Motorsports Network has signed a distribution deal with YouTube TV that will bring MAVTV-exclusive motorsports content to the sUS ubscription streaming service’s newest add-on package, Sports Plus. “It is an honour having MAVTV available on such an impressive platform, with such a renowned brand, and in the company of so many other great sport […]
Since 2015, Hub Entertainment Research’s annual Decoding the Default study has tracked the TV source that consumers consider their TV ‘home base’: the source they turn on first when they’re ready to watch. This year’s study identifies viewers’ home base and the considerations that drive their choice of default. Highlights from the study:
Youtube TV, the US pay-streaming service, has raised its subscription price by $15 to $64.99 a month, saying that the new price reflects the ‘rising cost of content’. Christian Oestlien, VP of Product Management at YouTube TV, wrote in a blog post.”This new price takes effect today, June 30, for new members. Existing subscribers will […]