Xumo, a streaming platform joint venture between Comcast and Charter, and PubMatic, an independent technology company delivering a digital advertising supply chain, have announced a partnership to make Xumo’s inventory programmatically available to advertisers via PubMatic. With this collaboration, advertisers can unlock reach and targeting capabilities across Xumo properties, strengthened by PubMatic’s supply path optimisation […]

Xumo Enterprise, the B2B arm of the Xumo joint venture between Comcast and Charter Communications, has partnered with Cox Communications to integrate free ad-supported TV (FAST) channels into its linear guide to offer customers in the US more programming, at no additional cost. Cox follows Xfinity as the latest MVPD to integrate Xumo-powered FAST channels […]

Amuse Animation, a digital-first animation studio, has announced the launch of Car City Adventures, a fully localised 24/7 linear FAST channel on Samsung TV Plus. Now available in eight languages across ten countries, Amuse partnered with Xumo Enterprise, the business-to-business arm of Xumo that provides FAST solutions to the industry, on the development, creation, and […]

FuboTV, the sports-first live TV streaming platform, has announced the launch of its app on Comcast’s entertainment platforms Xfinity Flex, Xumo Stream Box and Xumo TV across the US. “Live sports is best enjoyed on the big screen – in fact, 95 per cent of Fubo viewers are watching their favourite content on connected and […]

Xumo and Comcast Advertising have released a joint report, The 2023 State of FAST, exploring the growing usage of free ad-supported streamingtelevision (FAST) among advertisers and consumers, and the role it is playing in multiscreen TV advertising plans today. The report combines data insights from across Comcast Advertising and Xumo Play alongside custom research with […]

MAVTV – the media platform for passion-fueled motorsports, powersports and automotive programming – has announced that its streaming channel, MAVTV Select, is now available on Xumo Play, the US FAST service. “Xumo Play viewers can now immerse themselves in MAVTV’s thrilling content, enabling enthusiasts to discover stories both on and off the track and further […]

British broadcaster Channel 4 has launched its first international channels after striking deals with US streaming platforms Tubi, Plex and Xumo Play. Two channels – 4 Adventure and 4 Emergency – will be available on the streaming platforms making hundreds of hours of Channel 4 content, alongside other UK programming, available for free to millions […]

NBCUniversal has announced a new free ad-supported streaming TV (FAST) linear content offerings from across the NBCU Television & Streaming portfolio and NBCUniversal Global Distribution library. For the first time, viewers can access programming across all NBCUniversal genres centred on popular titles and categories available anytime at no additional cost. Curated with content from past […]

Xumo Play, the ad-supported streaming television (FAST) service owned by Comcast, has launched the NFL Channel in the US, just in time for live coverage of the 2023 NFL Draft with NFL Draft Center. For the first three rounds on April 27th and 28th, NFL Draft Center, will feature live, look-in coverage with commentary and […]