Wurl, a specialist in the streaming TV industry, has released its latest CTV Trends Report exploring the realities of brand safety within News programming on free ad-supported streaming TV (FAST). The data challenges long-standing assumptions around News, highlighting how advances in scene-level contextual targeting are helping advertisers unlock premium inventory with greater precision and confidence. […]

Wurl, a specialist in the streaming TV industry, has released an iteration of The CTV Trends Report – a collection of data-driven insights into the forces shaping the connected TV (CTV) industry. This edition offers marketers a detailed look at how adoption of free, ad-supported streaming channels is evolving in the US, with more viewers […]

Magnite, the independent sell-side advertising company, has announced the acquisition of streamr.ai, a platform specialising in AI tools that make Connected Television (CTV) advertising accessible to Small and Medium-sized Businesses (SMBs). Magnite will offer streamr.ai’s technology to its ecosystem partners working with SMBs, including agencies, retail media networks, publishers operating buyer marketplaces, and DSPs. The […]

Wurl, a specialist in the streaming TV industry, has appointed Dave Bernath as Chief Executive Officer. He succeeds Ron Gutman, who has announced his retirement. Bernath will report to Adam Foroughi, CEO of AppLovin, which acquired Wurl in 2022. Bernath brings more than two decades of experience growing audiences and building revenue strategies for a […]

Wurl, a specialist in streaming TV, in partnership with TVision, the TV and CTV viewer engagement measurement company, have published a report, The Impact of Emotion Alignment on Ad Attention in Streaming TV, that offers an analysis across 50+ advertiser campaigns to explore how emotional alignment between ads and on-screen content can boost attention on […]

Wurl, the streaming TV specialist, has announced a collaboration with Prime Video to support the streamer’s growing portfolio of live TV channels available for Prime members in Germany. Wurl is supporting Prime Video to launch its new TV Channel – Prime – in Germany dedicated to Prime Video entertainment content. “The streaming TV market in […]

Wurl, a specialist in the streaming TV industry, has published its latest iteration of The CTV Trends Report – a collection of data-driven insights into the forces shaping the connected TV (CTV) industry in the US. This quarter’s report includes historic metrics on Session Lengths, Hours of Viewing, Ad Load, and Ad Fill Rates, uncovering […]

Transmit, a technology platform offering advanced advertising solutions, and Wurl, a specialist in the Connected TV (CTV) industry, have announced a strategic partnership to bring Transmit’s in-stream ad formats to FAST channels in the Wurl ecosystem. The in-stream ad formats will allow FAST channels to create incremental inventory and revenue without disrupting the viewer experience, […]

The Coalition for Innovative Media Measurement (CIMM) has announced that 15 new members have joined the organisation since March 2024, including: Canada Media Fund, Capgemini, Captify, Digital Envoy, Digital-i, Experian, Extreme Reach, Havas media, Knot Simpler, LinkedIn, Mandell Blockchain Advisors, Verisk, Video Research USA and Wurl. CIMM has also enhanced its executive team with the […]

CTV industry specialist Wurl has published The CTV Trends Report 2024 – a data-driven study that looks at shifts across both the content and ad experience on connected TV taking shape this year. The report reveals metrics on sessions, ad load, and viewership in order to provide streamers and content providers with insights that can […]