Wurl, a specialist in the streaming TV industry, has published its latest iteration of The CTV Trends Report – a collection of data-driven insights into the forces shaping the connected TV (CTV) industry in the US. This quarter’s report includes historic metrics on Session Lengths, Hours of Viewing, Ad Load, and Ad Fill Rates, uncovering […]

Transmit, a technology platform offering advanced advertising solutions, and Wurl, a specialist in the Connected TV (CTV) industry, have announced a strategic partnership to bring Transmit’s in-stream ad formats to FAST channels in the Wurl ecosystem. The in-stream ad formats will allow FAST channels to create incremental inventory and revenue without disrupting the viewer experience, […]

The Coalition for Innovative Media Measurement (CIMM) has announced that 15 new members have joined the organisation since March 2024, including: Canada Media Fund, Capgemini, Captify, Digital Envoy, Digital-i, Experian, Extreme Reach, Havas media, Knot Simpler, LinkedIn, Mandell Blockchain Advisors, Verisk, Video Research USA and Wurl. CIMM has also enhanced its executive team with the […]

CTV industry specialist Wurl has published The CTV Trends Report 2024 – a data-driven study that looks at shifts across both the content and ad experience on connected TV taking shape this year. The report reveals metrics on sessions, ad load, and viewership in order to provide streamers and content providers with insights that can […]

MIDPRO, the direct-to-consumer sports product incubator owned by Protocol Sports Group, has announced the launch on VIDAA Smart TV platform of Boxing World, the world’s top FAST channel that focuses on the science of Boxing. Boxing World offers a 24/7 Boxing viewing experience that is free and features over 1,000 hours of archived content showcasing […]

Cineverse, a streaming technology and entertainment company, has announced a partnership with Wurl, a specialist in the CTV industry, to distribute its portfolio of FAST channels and launch new channels. The partnership will enable Cineverse to streamline channel launches through seamless integration with Matchpoint, the company’s proprietary distribution platform, along with enhanced monetisation which will […]

Roku, the streaming platform, has announced Roku Exchange, a TV streaming-first advertising technology solution that connects ad inventory with advertiser demand. Roku Exchange aims to ensure a direct path between premium ad inventory and iys programmatic ecosystem to deliver greater effectiveness for clients. Combining Roku’s advertising supply with identity data and AI-driven optimisation capabilities, advertisers […]

RTL AdAlliance, the international media sales house of RTL, and Wurl, a provider of data-driven solutions for CTV, have partnered to accelerate advertising sales on the European CTV inventory of Wurl. RTL AdAlliance enables advertisers to gain simple access to the over 1,300 FAST channels, delivered to audiences in Germany, France, the UK, Italy, Austria, […]

Wurl, a specialist in data-driven solutions for CTV, has announced BrandDiscovery – a GenAI-based CTV advertising solution that enables advertisers to align their ads with content in real time. Campaigns targeted with BrandDiscovery allow advertisers to present ads within programming that contextually aligns with their creatives based on emotions, genres, and brand safety – leading […]

Edgio, the platform of choice for speed, security, and simplicity at the edge, has announced a partnership with Wurl, a specialist in data-driven solutions for Connected TV (CTV), to offer FAST syndication via Edgio’s Uplynk service. With FAST Syndication powered by Wurl, Edgio customers can generate linear channels using Uplynk’s scheduler UI or APIs and […]