CBC/Radio-Canada’s coverage of the Olympic Winter Games Milano Cortina 2026 reached 30.5 million viewers in Canada across its English and French television networks and broadcast partners TSN, Sportsnet and RDS. CBC/Radio-Canada’s digital platforms drew a total of over 89 million streams on CBC Gem and ICI TOU.TV, the CBC News app (iOS / Android) and the Radio-Canada Info app (iOS / Android), […]
BBC Sport’s coverage of the Winter Olympic Games 2026 has achieved its largest overall audience consumption ever, with a record-breaking surge in streaming. Across the Winter Olympic Games in 2026, there were 83 million streams and over 44 million total streamed hours online via BBC iPlayer, the BBC Sport website and the BBC Sport app, […]
Warner Bros Discovery (WBD) reports that the return of the Olympic Winter Games to Europe produced significant growth in viewership and engagement across its services across the region. Highlights across the seventeen days of competition (February 6th-22nd), as well as two days prior to the Opening Ceremony featuring select sports events, include: Across streaming […]
TCL Technology, Deloitte and Omega were the best performing sponsors at the Winter Olympics, recording the highest online engagement across the Games, according to findings compiled Quantcast. The adtech firm tracked UK engagement across the open internet, which includes news sites and blogs and from this it identified both the sponsors and sports that received […]
System1, the Creative Effectiveness Platform, has revealed the top-performing advertising campaigns from the 2026 Winter Olympics, with emotional storytelling, consistent brand execution and inspiring narratives of perseverance emerging as the strongest drivers of effectiveness. With more than 100,000 ads, System1’s Test Your Ad Competitive Edge platform is a large database of emotional response norms. Its Star Rating […]
NBC Sports has selected NEP Group to provide a full range of media services, dynamic facilities, broadcast technology and engineering support in both Milan, Italy, and at NBC Sports headquarters in the US for its production of the Milan Cortina 2026 Olympic and Paralympic Winter Games. With Milan and Cortina, Italy, in the same time […]
European Broadcasting Union (EBU) Member broadcasters are delivering the Milano Cortina 2026 Winter Olympic Games to mass audiences across Europe, with strong viewership figures reported during the opening days of competition, which started on February 6th.. RAI recorded a peak audience of 4.9 million for its early alpine skiing coverage as Italy’s Sofia Goggia secured […]
Warner Bros Discovery (WBD), the home of the Olympics in Europe, has reported “significant growth in viewership and engagement” across key channels and services in Europe through the opening days of Olympic Winter Games Milan-Cortina 2026. Highlights across the first four days of full competition (February 6th-9th), as well as two days prior to the […]
Building on successful demonstrations during the Paris Olympics 2024, Italian public service broadcaster Rai and the European Broadcasting Union (EBU) are conducting new 5G Broadcast trials during the Milano Cortina 2026 Olympic Winter Games (running from now until February 22nd). These pre-commercial trials will explore how 5G Broadcast can leverage resilient broadcast tower infrastructure to […]
Canadians turned out in large numbers across all CBC/Radio-Canada platforms for the kickoff of the Olympic Winter Games Milano Cortina 2026 on February 6th. Some 16 million viewers in Canada tuned in to CBC/Radio-Canada’s coverage of the Opening Ceremony on CBC and Radio-Canada networks and broadcast partners TSN, Sportsnet and RDS, with an additional 1.1 million streams […]