Advanced Television

winter olympics

5G Broadcast trials return to Winter Olympics

Building on successful demonstrations during the Paris Olympics 2024, Italian public service broadcaster Rai and the European Broadcasting Union (EBU) are conducting new 5G Broadcast trials during the Milano Cortina 2026 Olympic Winter Games (running from now until February 22nd). These pre-commercial trials will explore how 5G Broadcast can leverage resilient broadcast tower infrastructure to […]

February 9, 2026

Canada: 16m watch Winter Games Opening Ceremony

Canadians turned out in large numbers across all CBC/Radio-Canada platforms for the kickoff of the Olympic Winter Games Milano Cortina 2026 on February 6th. Some 16 million viewers in Canada tuned in to CBC/Radio-Canada’s coverage of the Opening Ceremony on CBC and Radio-Canada networks and broadcast partners TSN, Sportsnet and RDS, with an additional 1.1 million streams […]

February 9, 2026

NatWest sponsors C4’s Winter Paralympics coverage

Channel 4 Sales is teaming up with NatWest on a deal that sees the UK bank sponsor it’s Milano Cortina 2026 Paralympic Winter Games coverage. NatWest will sponsor approximately 50 hours of live and on-demand coverage across Channel 4 and its streaming platform, with Royal Bank of Scotland idents running in Scotland. Beginning with the […]

February 6, 2026

Winter Olympics in 4K on France Télévisions via Fransat

Eutelsat has announced that France Télévisions, an media partner of the 2026 Winter Olympic Games, will be broadcasting the Milan–Cortina 2026 Winter Olympic Games live in Ultra HD across France on France 2 UHD, via Fransat, Eutelsat’s free-to-view satellite platform for French DTT channels. The Games, one of the Winter’s major sporting events, takes place […]

February 5, 2026

Alibaba brings cloud-based AI innovation to Winter Olympics

Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, is partnering with Olympic Broadcasting Services (OBS) and the International Olympic Committee (IOC) to deploy advanced cloud and AI technologies for the Olympic and Paralympic Winter Games Milano Cortina 2026. Building on deployments at Tokyo 2020, Beijing 2022, and Paris 2024, the collaboration marks […]

February 4, 2026

NBC Sports selects Comcast Technology Solutions for Winter Olympics production

NBC Sports has selected Comcast Technology Solutions (CTS) to provide multiscreen video management and delivery for its production of the Milan Cortina 2026 Olympic and Paralympic Winter Games. With Milan and Cortina, Italy, in the same time zone as Paris, France, the programming plan for the 2026 Winter Games will be similar to NBCUniversal’s massively consumed […]

February 4, 2026

NBCUniversal, Roku launch NBC Winter Olympics Experience

NBCUniversal and Roku announced the launch of the 2026 NBC Winter Olympics Experience in the US, delivering NBCUniversal’s comprehensive CTV coverage of the Milan Cortina 2026 Olympic Winter Games, taking place February 6th – 22nd. The dedicated hub will make finding and watching Olympic programming simple for Roku viewers, with access to live events including […]

February 3, 2026

France Télévisions unveils Twitch-inspired sport channel

At a press conference in Paris, French PSB group France Télévisions has announced it will launch a new sport channel on its digital platform to coincide with the 2026 Winter Olympics in Milan Cortina. The new channel will feature an interactive dimension inspired by the Twitch platform and aims to offer around 2,000 hours of […]

January 19, 2026From Pascale Paoli-Lebailly in Paris