Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organisations, has announced that ITV Studios, the international content creator, producer and distributor, will utilise Whip Media’s platform for performance tracking of its popular entertainment content, including the company’s growing FAST (free ad-supported streaming TV) channels. ITV Studios, a part […]

Netflix’s historical drama series The Crown saw a sharp increase in viewership this past weekend, following the death of Queen Elizabeth II, according to data from Whip Media. Key points from the data include:  Views increased exponentially for the show between September 9th and September 11th; In the UK, the show’s viewership increased more than […]

September is looking like a great month for TV fans, with several intriguing shows set to either debut or return this month. Of course, the biggest series coming out is Lord of the Rings: The Rings of Power which premiered on Prime Video on September 1st in the US. The show – which Amazon spent […]

Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organisations, has partnered with Vault AI, a predictive research company that delivers AI-powered consumer insights for leading streamers, TV networks and film studios. The announcement was made by Vincent Muscarella, Vice President of Sales at Whip Media and David Stiff, […]

Which ad-supported streaming services are viewers most satisfied with? A new Whip Media report, which included survey responses from about 2,500 US viewers, looked at that question. In particular, viewers were most satisfied with HBO Max’s ad-supported experience. Meanwhile, Hulu’s experience – due to a high level of viewer annoyance with their ads, left something […]

Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organisations, announced today that VIZ Media, a world-leading producer of manga and anime distributor, will utilise Whip Media’s platform for real-time performance data on digital content. VIZ is at the forefront of America’s Japanese pop-culture phenomenon, which today dominates multiple […]

Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organisations, has announced that Ryff, a market-leading technology company specialising in dynamic digital product placement, will utilise Whip Media’s real-time consumer insights and engagement data to develop targeted product placement opportunities for its brand partners. Using CVM Insights, Whip Media’s […]

Would a Netflix ad-supported subscription tier be a hit? The answer appears to be ‘no’, at least according to current subscribers surveyed by Whip Media. Netflix co-CEO Ted Sarandos recently confirmed the streaming giant will be introducing an ad-supported subscription tier, possibly by the end of 2022. The decision made waves, considering Netflix has been […]

HBO Max and Disney+ are the two streaming services that US viewers are most satisfied with according to a comprehensive new report from Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organisations. Whip Media’s new Streaming Satisfaction Report – which is based on survey results from nearly 2,500 […]

Summer is fast approaching, and that means a bevy of new big-budget movies are set to come out. But after back-to-back down years for summer movies due to Covid-19, which flicks have fans most excited to hit the cinema this year? Luckily, Whip Media took a closer look at that question with a new survey, […]