Advanced Television

warner bros

WBITVP unveils slate of 20 new formats

Warner Bros International Television Production (WBITVP) has unveiled a slate of 20 new formats for autumn 2024 and beyond, launching to the international market at MIPCOM later this October. The new slate covers reality, entertainment and factual entertainment genres, as well as scripted formats, and incorporates iconic content brands, twists on established hits and a […]

October 7, 2024

Pays named MD at WBITVP Belgium

Warner Bros International Television Production (WBITVP) has announcd that Ben Pays will join WBITVP Belgium as Managing Director on October 7th. Pays will be responsible for the general management and commercial and operational leadership of WBITVPB’s non-scripted entertainment and authentic fiction business. He is also charged with developing new ideas and adapting existing IP from […]

October 1, 2024

WBITVP signs Magnolia Network distribution deal

Warner Bros International Television Production (WBITVP) has announced that it will handle the international distribution of the latest original formats commissioned by Magnolia Network, the media joint-venture between Warner Bros Discovery and Magnolia co-founders Chip and Joanna Gaines. The collaboration will see WBITVP distribute three new unscripted titles, all executive-produced by Chip and Joanna Gaines: […]

September 30, 2024

Warner Bros hires BBC Studios’ Renaud

Warner Bros International Television Production (WBITVP) has announced that André Renaud will join the business in November as Global Vice President Finished and Format Sales, and Revenue Generation. Based in London and reporting directly to Andrew Zein, WBITVP’s EVP Creative, Format Development and Sales, Renaud will take direct responsibility for overseeing the teams selling the […]

September 25, 2024

WBD taps Google Cloud’s AI to enhance captions

Warner Bros Discovery (WBD) and Google Cloud has announced the deployment of a new, AI-powered captioning solution (referred to internally as ‘caption AI’) in the US that utilises Google Cloud’s Vertex AI platform. Initially being applied to unscripted programming, this captioning solution’s innovative technology is transforming the way WBD can create and deliver captions, reducing […]

September 24, 2024

VideoAmp announces currency milestone

VideoAmp, a tech-first media measurement specialising in advertising, reportst it is experiencing record-breaking growth as buyers continue to invest more in data-driven audience solutions, diversifying their media spend to broaden beyond legacy measurement. The company reports $1 billion in media dollars guaranteed on VideoAmp currency to date, showing 641 per cent YoY growth and on […]

September 18, 2024

WBITVP reveals first broadcasters to fall for The Golden Bachelor

Ahead of the ABC US premiere of The Golden Bachelorette, Warner Bros International Television Production announces that four European broadcasters have quickly fallen in love with its predecessor, The Golden Bachelor, snapping up format rights for an exclusive relationship in their territory. The Golden Bachelor was ABC’s top unscripted series in nearly four years when […]

September 17, 2024

Ryff assembles team to lead AI Ethics in in-scene advertising

Entertainment, advertising, technology and policy leaders have joined forces to announce the creation of the In-Scene AI Ethics Council, with a mission to ensure AI is used responsibly and effectively in the field of virtual product placement to benefit consumers, creators, and businesses.  Generative AI had its breakout year in 2023 and is on track to […]

September 6, 2024

WBD signs first-look deal with Nguyen

Warner Bros Discovery [WBD] has signed a first-look deal with Jack Nguyen, a former Warner Bros executive, through his company JOAT Films. Under the deal, Nguyen will present Asia-focused film projects to Warner Bros, with an emphasis on local-language remakes of the global studio’s English-language films. He will co-produce with local partners in various markets […]

August 5, 2024

US video game actors strike

SAG-AFTRA the actors union has called a strike against video game companies that use actors’ images or voices in games. The strike will start immediately, after more than a year and a half of negotiations. Members of the 160,000-person union will no longer “act” in video games produced by Activision Blizzard, WB Games, Electronic Arts […]

July 26, 2024