GroupM, WPP’s media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a joint study with TV ad measurement company iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10 per cent of streaming impressions play […]
The Union Cycliste Internationale (UCI) has selected Warner Bros Discovery (WBD) to deliver a new vision for mountain biking. The UCI will harness WBD’s global scale and media platforms, as well as collaborate with two of the company’s specialist organisations. This will see Discovery Sports Events join forces with the Enduro Sports Organisation (ESO Sports) to deliver the organisation, media […]
Warner Bros Discovery has announced that Luis Silberwasser has been appointed Chairman and CEO of Warner Bros Discovery Sports. In this new role, Silberwasser will lead the company’s domestic sports portfolio and oversee a unified, global sports strategy. He will report to David Zaslav, CEO, Warner Bros Discovery. Silberwasser most recently served as President of […]
Warner Bros Discovery has announced its leadership for Japan and Australia & New Zealand [ANZ] and INSEAK region, The Japan and ANZ teams will report to James Gibbons, President & Managing Director, Japan & ANZ, Warner Bros Discovery, whilst the INSEAK team will be led by Clement Schwebig, who will serve as president and MD […]
Sky Sports has announced an extension to its broadcast deal to show live PGA Tour events. As part of the deal with Warner Bros Discovery, the strategic partner of the PGA Tour, Sky Sports will continue to show a minimum of 36 golf events per year. The deal covers all PGA Tour FedEXCup events including […]
Toby Emmerich has announced that he is stepping down as chairman of Warner Bros Pictures Group and will launch his own production company at the studio, focused on film, television and streaming. As part of an exclusive 5-year agreement, Warner Bros Discovery will finance Emmerich’s venture and have distribution rights to films and series. Emmerich […]
The UK’s Competition and Markets Authority (CMA) has confirmed it is investigating the anticipated sports joint venture between Warner Bros Discovery and BT Group. The CMA is considering whether it is or may be the case that this transaction if carried into effect, will result in the creation of a relevant merger situation under the […]
Warner Bros Discovery will celebrate Pride Month this June with a range of new commissions, on-air and social activities as 2022 marks 50 years of Pride in the UK. A dedicated content collection celebrating the LGBTQIA+ community is available now via discovery+ in the UK & Ireland. The collection includes four discovery+ Originals; Trixie Motel, […]
Warner Bros Discovery UK has announced three new commissions for discovery+ as part of its ‘vs’ format launched in December 2021 with Johnny vs Amber: a two-part documentary which explored Depp’s defamation trial in the UK High Court with explosive evidence, intimate personal archive and in-depth interviews from both legal teams. Following the success of […]
Warner Bros Discovery will launch two new streaming advertising products with the connected TV technology company, BrightLine. The new advanced advertising products, Click-to-Contact and Viewer’s Choice, will be available on discovery+ beginning in Q4 2022 and will be offered to clients in the 2022-23 Upfront season. “By offering more advanced advertising options to our partners, […]