The latest Advertising Association/WARC Expenditure Report shows that the UK’s advertising market was marginally up (+1 per cent) during the second quarter of 2023 – in line with AA/WARC’s July forecast of 0.9 per cent growth – to reach a total of almost £9 billion. The figures show key online formats, including search (+5.3 per […]
The rise of Retail Media in the advertising landscape has been speedy. Its global advertising spend is poised to reach $128.2 billion (€121.3bn) this year, forecasts WARC Media, with Amazon the biggest winner. Up 10.2 per cent year-on-year, ad investment is forecast to rise to $141.7 billion in 2024 and is on track to overtake […]
A study from WARC, the experts in marketing effectiveness, forecasts that global advertising spend is on course to grow 4.4 per cent this year and a further 8.2 per cent in 2024, by when expenditure will have topped $1 trillion (€0.92tn) for the first time. The analysis combines data from WARC’s proprietary survey of media […]
British advertising remained stable in the first quarter of the financial year 2023 with flat year-on-year spending of £9 billion (€10.5bn), the AA/WARC Expenditure Report shows. The outlook for the full year, however, has improved +2.1 percentage points on April’s forecast to reach £35.7 billion, equivalent 2.6 per cent expected year-on-year growth. “With the economy […]
Advertising budgets are under increasing scrutiny and rapidly-changing retail conditions are demanding improved solutions for justifying and optimising marketing investments. A focus on evidence-based planning and durable measurement solutions is driving a return to Marketing Mix Modelling (MMM). The availability of more accurate, timely and relevant ‘always-on’ data is now being utilised to advance analysis, […]
YouTube, hit hard by the digital ad market slowdown, remains popular among consumers, reports WARC. It reaches half of all Internet users globally (2.07 billion), and commands a strong position in the online video advertising market. With advertising investment forecast to reach $30.4 billion (€28.3bn) globally, the Alphabet owned video platform is actively looking for […]
Media fragmentation has been creating challenges across sectors, and Retail and CPG are no exception. Strategic decisions are becoming more complex as brands search for the most effective response to the cost-of-living crisis, the growth of ecommerce, changing consumer expectations, shoppers’ desire for more personalised experiences and the splintering of the media landscape. There are […]
The Advertising Association / WARC Expenditure Report shows the UK’s ad market grew 8.8 per cent to £34.8 billion (€39.2bn) in 2022, despite a dip in the final quarter of the year. Revised forecasts suggest minimal growth (+0.5 per cent) in 2023, with spend expected to reach £35 billion, before a 3.9 per cent rise in […]
Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction over 20 years ago, and the more recent introduction of the use of data and algorithms to provide greater personalisation in search results. Now a third era of search beckons – one defined as much […]
The media industry has entered a period of flux according to WARC. What constitutes a media owner is being challenged by structural shifts in the global advertising market worth $993 billion (€934bn) this year. It is becoming harder for content-creating publishers to remain competitive against data-rich performance channels such as retail media, and sustain publishing […]