Cadent, a predictive advertising company and a portfolio company of Novacap, has acquired VuePlanner, a specialist in YouTube video ad planning, optimisation and measurement. “This acquisition fortifies Cadent’s commitment to building a truly unified platform, one that reflects today’s converged media landscape and evolving consumption habits,” commented Nick Troiano, CEO, Cadent. “With VuePlanner, Cadent is […]
CommScope, a specialist in network connectivity, announced that Orange Belgium, the Belgian telecoms operator and provider of voice, video, and data services has deployed CommScope’s Video Unified Edge (VUE) platform. The sale is the first for the VUE platform in the European market. “The VUE sale extends our business relationship with Orange Belgium to include […]
JD have launched a media-first cinema and OOH immersive campaign that invites cinemagoers to capture their authentic meaning of ‘family’, putting audiences on the big screen through a sharable, interactive foyer activation. The idea initiated by Goodstuff and activated by Digital Cinema Media (DCM) and Grand Visual, aims to elevate the core idea at the […]
Virtual Circle, a new partnership between UK producers, virtual production and exhibition, aims to deliver British movies of scale, empowered by the government’s announcement of a 40 per cent tax credit for independent films. Award-winning producers Andy Paterson (Girl With A Pearl Earring, The Railway Man) and Annalise Davis (Up There, No Way Up) have […]
Picking a movie to watch has become a serious pastime for film lovers as research reveals that more than three quarters of Brits (78 per cent) spend up to an hour reading film reviews before making their decision, topping their priority list when compared to preparing for a job interview, or even researching a holiday. […]
Sky Cinema has launched a new partnership with Vue, offering customers two free Vue cinema tickets every month. Now available to all existing and new UK and ROI Sky Cinema customers, the offer is valid for use at all Vue cinema locations from Sunday through to Thursday, for standard 2D screenings. Sophia Ahmad, Chief Consumer […]
Based on preliminary data, the European Audiovisual Observatory estimates that the cinema attendance in the European Union and the UK increased to 383.2 million tickets sold in 2021. This is 83.8 million admissions more than in 2020, representing a year-on-year growth of 28 per cent. The rebound was less pronounced in the European Union only […]
William Hill has cut the price from 10-1 to 7-1 that the latest James Bond movie, No Time To Die becomes the highest grossing UK film of all-time. The UK’s “widest theatrical release of all time” opened in 772 cinemas in the UK and Ireland on September 30th and box office expectations are high, as […]
The new James Bond movie, No Time to Die, will be the spark that brings film fans back to the beleaguered cinema industry, predicts entertainment firm and online gaming site, PartyCasino. Research carried out by the site found that 83 per cent of UK movie-goers plan to watch the new Bond film, which saw its […]
Film4 has teamed with global film distributor Park Circus to offer UK cinemas a programme of six classic Film4 productions to encourage UK audiences back to the big screen this summer. The season will be supported by an on-air promotional campaign running across the Channel 4 portfolio of channels and a paid digital campaign, both […]