Advanced Television

VR

The future of sports broadcasting: Immersive experiences and interactive viewing

There was a time when watching football meant a sofa, a pint, and a sense of belonging you couldn’t quite explain. You didn’t need 4K cameras or holograms; you just needed ninety minutes and a reason to care. Now, though, the game’s not just on your screen – it’s inside it. Sports broadcasting has gone […]

October 28, 2025

BBC Studios Kids & Family Productions, VERSA Studios deliver virtual production

BBC Studios Kids & Family Productions worked closely with VERSA Studios, who partnered with Virtual Production specialists Immersion Science, to design and deliver the Virtual Production for The Great Ice Cream Hunt — bringing the technology to CBeebies for the very first time. This new musical adventure, filmed at VERSA Studios in Manchester, blends the […]

October 21, 2025

AOMedia announces year-end launch of next-gen video codec AV2

The Alliance for Open Media (AOMedia), a collaboration of innovators working together to define and deploy open standards that power the next generation of media experiences, has announced the upcoming launch of the next evolution in open video coding: AV2. Set for a year-end release, AV2 is not only an upgrade to the widely adopted […]

September 15, 2025

CBS Atlanta debuting AR/VR news studio

CBS Atlanta announces the official launch of its local newsroom and the debut of its augmented reality (AR) and virtual reality (VR) news studio on September 15th – the first of its kind in the area. Leading this next-generation news experience is three-time Emmy Award-winning journalist and Atlanta native Jobina Fortson-Evans, who has been named […]

September 9, 2025

Meta Quest allows Wrexham fans to step inside promotion celebration

Following the Welcome to Wrexham season 3 finale (streaming now on Disney+/Hulu), Meta Quest has unveiled an exclusive 3D VR activation inviting fans to step inside Wrexham AFC’s historic promotion celebration – captured live at The Racecourse Ground in Wales on May 4th. The Wrexham AFC x Meta Quest: Immersive Promotion Celebration – captured in […]

June 27, 2025

Exploring the evolution of casino entertainment

Casino entertainment has undergone significant transformations over the years, with technological advancements playing a pivotal role in reshaping how audiences experience their favourite games. From traditional venues to the cutting-edge virtual reality (VR) environments, the landscape of casino entertainment continues to evolve, offering diverse experiences to players worldwide. Traditional casinos have long been a staple […]

June 23, 2025

Research: Passive VR experiences more open to manipulation

Research reveals that people’s perception of motion can be radically manipulated in passive virtual reality environments without making them feel unwell. Researchers from the University of Glasgow led the study, which demonstrated for the first time that people using VR headsets in motorised simulator seats or while being driven in cars can be easily fooled […]

April 14, 2025

Virtual Reality’s impact on online casinos and its potential as a disruptive force in television

Virtual reality is reshaping the landscape of online casinos, providing an immersive experience like never before. By integrating VR into online gaming platforms, users are offered a new level of interaction and engagement. These advancements promise to revolutionise how audiences experience casino gaming from the comfort of their homes. In recent years, virtual reality has […]

March 24, 2025

Zamsino NZ: A comprehensive aggregator for digital entertainment

Users have a variety of options to choose from when it comes to entertainment online and this is made possible due to the exponential growth in the industry. As Zamsino NZ is an all-in-one entertainment hub, it makes it ten times easier for users to navigate through the sea of options with score and rating […]

March 21, 2025

CBS Miami to debut AR/VR studio

CBS Miami is set to unveil its AR/VR (augmented reality/virtual reality) studio on March 16th. Sports Anchor Mike Cugno will introduce the technology and, later that evening, Chief Meteorologist Ivan Cabrera will deliver live weather updates to US viewers from the AR/VR studio, followed by a March Madness segment from the Sports Desk. Beginning March […]

March 14, 2025