Meta Quest allows Wrexham fans to step inside promotion celebration
June 27, 2025
Following the Welcome to Wrexham season 3 finale (streaming now on Disney+/Hulu), Meta Quest has unveiled an exclusive 3D VR activation inviting fans to step inside Wrexham AFC’s historic promotion celebration – captured live at The Racecourse Ground in Wales on May 4th.
The Wrexham AFC x Meta Quest: Immersive Promotion Celebration – captured in 180 degrees with six unique camera angles – transports viewers to the moment when players, coaching staff, friends, family, and fans gathered to celebrate Wrexham’s historic back-to-back-to-back promotion. Fans can toggle between perspectives or sit back and enjoy a director’s cut version of the event.
For those who weren’t there that day, this is the only way to truly experience the celebration and feel like they were physically part of this milestone moment. The full experience is now available to audiences across the US in Xtadium on Meta Quest.
This activation continues to build on the momentum of the Wrexham-Meta Quest partnership, with Meta Quest serving as the club’s official back-of-shirt sponsor through the 2025-2026 season. By combining immersive technology, storytelling, and the global excitement surrounding Wrexham’s rise, the experience brings fans closer to the club than ever before.
Michael Williamson, CEO of Wrexham AFC, said: “The journey the Club has been on these past few years has been truly remarkable and culminated this past season in a record-breaking third consecutive promotion taking us back to the Championship for the first time in 43 years. For the fans to be able to celebrate that together with the players in our stadium was unique. Now thanks to Meta Quest all Wrexham fans wherever they are can re-live that amazing emotional celebration between the Club and community.”
Ricky Engelberg, Head of Sports at Maximum Effort said: “Our job at Maximum Effort is to bring people together in fun and unexpected ways. The partnership between Wrexham AFC and Meta Quest allows fans to be transported to one of the most magical places in the world…a promotion celebration in Wales all from the comfort of your living room. Sadly we couldn’t figure out how to provide Welsh Rarebit yet thru beaming.”
Shachar Scott, Reality Labs Marketing VP at Meta said: “We’re committed to pushing the boundaries of immersive storytelling and bringing fans closer to the action. Our Meta Quest partnership with Wrexham A.F.C. is a perfect example – using VR, we gave fans front row access to one of the team’s most intimate moments: their promotion celebration. Our new ad spot airing during Welcome to Wrexham brings that experience to life and shows how VR can let fans be part of these moments they’d normally never get to see. It’s about more than watching – it’s about feeling connected and redefining the way people experience sports.”
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