Television is evolving drastically with gamification and social viewing. With audiences demanding more interactivity, traditional passive viewing is evolving into a dynamic engagement model. Gamification of Television: The Next Big Thing? Gamification is introducing game mechanics in non-gaming environments to engage users while helping them achieve their goals. For television, it also means incorporating elements […]

A TrendForce report estimates that global shipments of VR and MR headsets are expected to reach approximately 9.6 million units in 2024, representing a YoY increase of 8.8 per cent. This year’s shipment performance highlights three key industry trends that are shaping the global VR and MR ecosystem: The dominance of low-cost devices, the shift […]

With the 2024-25 NBA season upon us, Meta Quest will continue to deliver all-access to courtside seats from virtually anywhere. The partnership with the NBA, now in its fourth consecutive year, will feature 52 immersive games in 180-degree VR in Xtadium and NBA Arena in Meta Horizon Worlds. In addition to 52 live games, users […]

Disguise, the immersive experience company, has received £1.2 million (€1.4m) in funding from Innovate UK and the EU as part of a larger investment into MAX-R — an alliance of companies dedicated to advancing virtual production, extended reality, virtual reality and metaverse technologies. The MAX-R alliance — which is made up of Disguise, the BBC, […]

Apple has launched Submerged, the first scripted short film captured in Apple Immersive Video, which is available to watch for free on Apple Vision Pro. Apple Immersive Video is a media format that leverages ultra-high-resolution 3D video and Spatial Audio to put viewers in the centre of the action. Submerged, written and directed by Academy […]

AI: Artificial Intelligence, it may as well have been the sub head of the recent IBC. Was there an exhibitor or a product that didn’t have an AI tale to spin? We have been here before, the years when AR, VR or 3D were the letter pairs de jour. But AI is different, it isn’t […]

Elevated Perceptions, a specialist in the realm of immersive gaming and entertainment experiences, has unveiled MovieScent, an AI-powered device that releases real-time scents based on events and environments within movies, TV shows, televised sporting events and streams. For example, users watching a romantic beach scene can now ‘smell’ the ocean and ‘taste’ the salt in […]

The global gaming industry is expected to reach over 1.3 billion users this year, 91 million more than in 2023 and almost twice the figure reported in 2017. Although the number of gamers continues to rise, this massive user base seems to be spending less and less on gaming equipment, and this negative trend will […]

SailGP has launched new Augmented Reality (AR) and Virtual Reality (VR) features in the SailGP app – providing fans with an enhanced viewing experience of the league’s Season 4 Grand Final, taking place on July 13th and 14th in San Francisco. For the first time, fans watching the high-speed racing – either in person or […]