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Viaplay sublicenses EPL to Prime Video in Nordics

Prime Video has agreed a sublicensing deal with Viaplay to stream 38 live Premier Leagues (EPL) games per season in Sweden and Denmark until the end of the 2027/28 season. Starting with the 2024/25 campaign in August, Prime Video subscribers in the aforementioned countries will be able to watch Saturday 12:30pm kick-offs (1:30pm CET) from […]

March 27, 2024

Viaplay appoints new Group CFO, co-CEOs in Sweden

Viaplay Group has announced the appointment of Johan Johansson as Executive Vice President, Group Chief Financial Officer and co-CEO of the Group’s Swedish operations. Johansson will join Viaplay Group no later than August 1st. Christian Albeck, Executive Vice President, Content Acquisition since July 2023, will now also take on the additional role of co-CEO of […]

March 22, 2024

Scotland international friendlies on BBC

BBC Scotland has secured the rights to show the national team’s friendlies against Northern Ireland in March and Finland in June following a deal with rights holder Viaplay. The two home matches will be seen as key to the preparations for Euro 2024 which begins on June 14th when Scotland face the host nation, Germany, […]

March 14, 2024

Viaplay reiterates 2024 guidance following reset

Viaplay, the troubled Sweden-based streaming company, posted a 3 per cent increase in Q4 organic sales despite a slight decline in the Nordic region, its key market. Following a mass restructuring, sales stood at SEK4.3 billion (€0.39bn) in the quarter, compared with SEK4.67 billion in the same quarter last year, and the operating loss was […]

February 22, 2024

Canal+ raises stake in Viaplay

Canal+, the pay-TV business owned by French media group Vivendi, has raised its stake in Viaplay to 29.33 per cent as part of a recapitalization plan, confirming its position as the largest shareholder in the Nordic streaming platform. Canal+;s previous stake in Viaplay was 12 per cent. Viaplay separately said it completed a recapitalisation that […]

February 9, 2024

Viaplay, TV3 Group enter Baltic deal

Viaplay Group and Baltic media company TV3 Group have signed an agreement covering Estonia, Latvia and Lithuania. Viaplay’s full live sports portfolio now available in the Baltic region will be sublicensed to TV3 Group’s streaming service Go3, with direct Viaplay subscribers in the three countries to be transferred to Go3 during March. On December 1st […]

February 1, 2024

Paprika Studios goes independent

An agreement has been reached between Viaplay Group and the current management of Paprika Studios, the Central and Eastern Europeanproduction company: the management team led by Ákos Erdős (CEO) will take over the ownership of Paprika Studios. The producton group’s own-produced content is already available wildspread on the some of biggest media outlets of CEE […]

January 22, 2024

Viaplay renews UFC rights in Nordics

Viaplay Group has extended its exclusive rights to show UFC in four Nordic countries in a new multi-year agreement. MMA fans in Sweden, Finland, Denmark and Norway can look forward to more than 40 live UFC events on the Viaplay streaming service each year, including all UFC numbered events and Fight Nights. Viaplay’s next UFC […]

January 12, 2024

Lodewick named SVP, CEO Viaplay Netherlands

Viaplay Group has appointed Roger Lodewick as SVP and CEO Viaplay Netherlands, effective immediately. Lodewick has a 20-year executive track record spanning a range of gaming, entertainment, media and sports businesses, and joins from ESL FACEIT Group, the eSports and gaming festival company, where he was President Sports Games. In his new role, he will […]

January 11, 2024

Bank upgrades Viaplay

Shareholders – and management – might have breathed a sigh of relief with the news from investment bank Jefferies that it was upgrading its view of Viaplay Group’s prospects from ‘Underperform’ to ‘HOLD’. The news comes after a torrid time for Sweden’s Viaplay operation, which focuses on streaming in a number of international markets. It […]

January 4, 2024By Chris Forrester