Advanced Television

usa

Data: TV, Internet kit deliver energy & cost savings

Across the US, TV set-top boxes and home Internet devices such as modems and routers are doing more than powering connectivity – they’re driving major improvements in energy efficiency and saving consumers billions of dollars. Independent reports from D+R International show measurable results in cutting energy consumption, lowering emissions, and reducing utility costs for millions […]

October 30, 2025

UEFA Champions League on DirecTV For Business lineup

DirecTV For Business has reached an agreement with Paramount+ to bring European football to commercial establishments with CBS Sports’ UEFA Champions League. Beginning immediately, all CBS Sports’ UEFA Champions League matches on Paramount+ will now be available through DirecTV For Business and its network of more than 300,000 bars, restaurants, and other commercial establishments across […]

October 23, 2025

Nielsen: NFL fuels historic spike in US broadcast viewership

Broadcast viewership came roaring back in September as American football drove an unprecedented monthly spike in watch-time for the category, according to Nielsen’s monthly The Gauge report – a snapshot of total TV and streaming consumption. Time spent watching broadcast programming shot up 20 per cent month-over-month (compared to +3 per cent across all TV) […]

October 22, 2025

Report: US ISPs invested nearly $90bn in 2024

America’s broadband providers invested $89.6 billion (€77.2bn) in US communications infrastructure in 2024, according to USTelecom – The Broadband Association’s 2024 Broadband Capex Report. This near record-high investment brings the industry’s total to more than $2.2 trillion since 1996, underscoring broadband’s essential role in powering the US economy and enabling innovation in the age of […]

October 21, 2025

Research: 45% of US internet homes watch FAST services

Parks Associates reports that 89 per cent of US internet households subscribe to at least one streaming service and 45 per cent watch free ad-based services. Additionally, the firm reports that 59 per cent of subscriptions across the eight leading SAVoD (subscription ad-based video on demand) services are subscriptions to the basic tier with ads. […]

October 16, 2025

International Love Island series coming to ITVX

On the heels of Love Island UK Season 9, a trio of international Love Island formats will debut on ITVX over the coming months. UK audiences will have a first opportunity to catch up on Season 7 of Love Island USA when it debuts on ITV2 and ITVX later this year.  The show dominated headlines and […]

October 13, 2025

DAZN scores US college sports deal with Big Ten, Fox Sports

DAZN, the sports streaming platform, has announced a multi-year agreement with the Big Ten Network and Fox Sports to bring an expanded slate of US college sports content to fans around the world (excluding the US). Beginning this season, DAZN will stream all regular season football games, as well as the 2025 Discover Big Ten […]

October 10, 2025

Research: US streaming audiences riding nostalgia wave

Digital i has released its latest Trend Report: Nostalgia on Demand, exploring how US streaming audiences are increasingly spending more of their viewing time on older and nostalgic content. The report primarily examines the share of viewing time to titles by US subscribers to the major streaming platforms Disney+, Netflix and Prime Video from January […]

October 9, 2025

FCC wants progress on ATSC 3.0 TV

The US Federal Communications Commission (FCC) is pushing hard for broadcasting’s ‘next-gen’ ATSC 3.0 adoption – which can handle 4K, High Dynamic Range (HDR) immersive audio and other valuable benefits for viewers. But it means considerable investment for broadcasters. ATSC 3.0 was adopted by the FCC as a standard back in 2017, and if transmissions […]

October 9, 2025By Chris Forrester

Report: US linear TV ad reach dips in Q3

iSpot, the cross-platform TV ad measurement company, has released findings from its analysis of US linear advertising in Q3 2025, offering a macro view of the marketplace. The findings, which includes analysis of 1.7 trillion verified household TV ad impressions, shows how TV advertising remained steady YoY, with a small uptick in spend as reach […]

October 7, 2025