tvbeat, a specialist in Total TV campaign forecasting, planning and optimisation, and Spectrum Reach have announced a partnership to bring tvbeat’s programmatic capabilities to linear TV advertising in the US market. This collaboration will bring a fully automated, data-driven buying experience to linear TV, allowing digital advertisers to access traditional TV advertising inventory with the […]

Sky Media, the advertising sales arm of Sky, and TVbeat, a global player in TV inventory and yield management, have further expanded their long-term partnership with independent TV data verification. Sky Media has appointed TVbeat as the ‘System of Note’ to ingest, process and harmonise data from various sources across their technology stack in a […]