Report: US consumers turning to FAST for live TV
The majority (85 per cent) of US consumers watch at least some live TV content, according to Horowitz’s annual report, State of Media, Entertainment & Tech: Viewing Behaviours 2025. While older viewers (91 per cent of 50+ year-olds) tend to be more likely to watch live TV, most younger viewers (78 per cent of 18-34 […]