DAZN is launching a new football service in Germany with short-form mobile platform TikTok and football website Kicker. Branded ‘The Football Hub’, the service will feature exclusive ‘behind the secnes’ live streams and challenges and provide personal insights into the lives of Bundesliga footballers. Fabian Pecher, a social influencer and TikTok creator, will provide commentary […]
Covid-19 will boost worldwide revenue on content consumed on mobile phones by 28 per cent in 2020 according to Strategy Analytics’ Global Mobile Media Forecast: 2015-2025 report. Stay-at-home guidance issued by governments as result of the pandemic has stimulated an increase in spending within mobile games and mobile apps, as consumers have been forced to […]
Video-sharing app TikTok has avoided a government-ordered block on new downloads in the US after a judge issued a temporary injunction. The popular social media app had faced being removed from Apple’s App Store and Android’s Google Play marketplace, although existing US-based users would have been able to have continued using it. Judge Carl Nichols […]
According to data estimations calculated by the Atlas VPN research team, India is set to reach 1 billion Internet users by the year 2025. As of 2020 to date, there are over 687.6 million Internet users in India. The Internet penetration rate in India reached 50 per cent at the start of 2020. Meaning, already […]
Findings from digital media measurement, data and analytics software platform DoubleVerify reveal that a shift to contextually-relevant advertising can unlock the opportunity presented by skyrocketing content consumption online The company’s Four fundamental shifts in media & advertising during 2020’ report considers the impact that device types, evolving news cycles, and new ad technologies have had on […]
TikTok has said it will separate itself from its Chinese parent company, ByteDance, and become an independent entity called TikTok Global – with Oracle and Walmart both taking minority stakes. In a deal that US President Donald Trump gave his blessing to over the weekend, US multi-tech company Oracle would become TikTok’s new cloud provider, […]
TikTok will be banned from US app stores from September 20th, unless a last minute compromise is agreed with president Donald Trump. Owner Bytedance had previously been given a September 15th deadline to find a buyer for its US operations. The Department of Commerce said it would bar people in the US from downloading the […]
YouTube has unveiled YouTube Shorts – a new short-form video experience for creators and artists who want to shoot and share short videos on their mobile phones. Shorts will begin rolling out in India – a market where short-form video sharing app TikTok is already hugely popular – this week. In a statement, YouTube explained: […]
Microsoft has reported that its offer to buy the US operations of video-sharing app TikTok has been rejected, leaving the door open for Oracle to make a last-minute bid. US President Donald Trump gave a September 15th deadline for the Chinese-owned app to sell or shut down in the country, citing national security concerns. Reuters […]
TikTok has until September 15th to find an American buyer for its US operations, and that will not change. “There will be no extension of the TikTok deadline,” US President Donald Trump stated. Trump has previously given ByteDance, the Chinese owner of the video-sharing app, 45 days to sell it. If ByteDance doesn’t sell the […]