VA Media has agreed a deal to launch Parade’s 24/7 food offering BITE across new platforms including YouTube, Snapchat, Facebook, Instagram and TikTok. Following BITE’s successful linear launch in the UK, US, Sweden, Netherlands and New Zealand, the 24/7 food brand will offer short and long-form video content to the social networks, aiming to tap […]
WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7 per cent) of total media time with digital channels, higher than any other age group. Gen Z is commonly defined as those aged between 13 and 25, although this report, titled WARC Global Ad Trends: Finding Gen Z, […]
Kantar, the marketing data and analytics company, has identified Amazon as the global media brand in which consumers enjoy ads the most. Adverts on the Amazon platform were cited by consumers as more relevant and useful than others. Media Reactions 2022, the third edition of Kantar’s global Ad Equity ranking of media channels and media […]
Mediaocean, the mission-critical platform for omnichannel advertising, has acquired Imposium and its technology that enables marketers to create personalised videos that meet consumers in the moment with tailored messages. Flashtalking by Mediaocean’s digital ad serving and creative personalisation technology has already integrated Imposium to support Flashtalking’s Lightning Renderer, a high-speed video rendering engine optimized to […]
The landscape of social media is ever-changing, especially among teens who often are on the leading edge of this space. A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago and now is a top social media platform […]
Attest, a consumer research platform, has released the findings from the latest edition of its Quarterly UK Media Consumption Tracker. It provides continuous insights into how Brits’ habits across television, audio, news, and social media continue to evolve. The effects of inflation can be seen in Attest’s Q2 UK media consumption tracker results, with the […]
According to a study by Sportslens, Manchester United is the most valuable social media brand in the Premier League. The club has 184, 400,000 followers across its social media platforms. These include Facebook (77 million), Instagram (59.2 million), Twitter (31.9 million) and TikTok (16.3 million). This outpaces second-placed Chelsea FC, which has 118,900,000 followers on […]
Teenagers in the UK are turning away from traditional news channels and are instead looking to Instagram, TikTok and YouTube to keep up to date, Ofcom research has found. Ofcom’s News Consumption in the UK 2021/22 report shows that, for the first time, Instagram is the most popular news source among teenagers – used by nearly […]
The inaugural FTX MLB Home Run Derby X event in Crystal Palace Park, London attracted more than 1.2 million viewers via live stream and 6.9 million total event views across MLB’s social channels where fans watched the Yankees beat the Red Sox 42-40 in the final. At the heart of the event was the electrifying […]
Research from Sky Mobile has revealed nearly one in three Brits turn to social media for a daily positivity boost (31 per cent), with animal videos and memes (23 per cent) and random acts of kindness posts (21 per cent) being the most uplifting content. The study of over 2,000 British adults found that over […]