ThinkAnalytics has appointed Sky veteran and data and analytics expert Tony Mooney as SVP, Advertising. Mooney will head up the firm’s ThinkAdvertising business, helping pay-TV and OTT providers maximize their ad inventory across broadcast and streamed TV and generate new revenue streams from advertisers running hyper-targeted campaigns. From 2010 to 2017, Mooney was Managing Director, […]

Firstlight Media and ThinkAnalytics are partnering to enable OTT and pay-TV providers to deploy new cloud-native personalisation capabilities that drive long-term subscriber value. The two companies will leverage Firstlight Media’s content management system (CMS) and ThinkAnalytics’ cloud-native Content Discovery Platform to empower product owners and programmers to deliver personalised viewing experiences that combine the best […]

ThinkAnalytics has boosted its content discovery platform with significant new AI and cloud-native technologies. ThinkAnalytics says its cloud-native Content Discovery Platform Version 10 delivers “increased user engagement, more business control and new operating efficiencies, alongside proven massive cloud scalability to over 50+ million users, auto-scaling and self-healing”. The platform features new machine learning algorithms and […]