Fox Corporation and advertising technology player The Trade Desk have announced their newly expanded partnership to bring innovation to advertisers to help them reach their audiences and measure campaign performance to meet their business objectives. “The commitment to the deepening of our relationship with The Trade Desk highlights our belief in their vision for premium […]
A consortium of industry players – The Trade Desk, PubMatic, Equativ, Magnite, Cadent and Adform – in collaboration with The Project X Initiative (PXI) and major European broadcasters, streamers, and agency groups – have announced the launch of the European Programmatic TV Initiative (EPTVI) to support the development and growth of programmatic advertising in Europe’s […]
Roku has revealed plans for a new data-driven TV streaming partnership with The Trade Desk, the independent advertising technology player, to equip advertisers with better planning, buying, and measurement of TV streaming media. Roku plans to empower advertisers using The Trade Desk with the ability to leverage Roku Media and audience and behavioural data, so […]
AMC Networks has enabled programmatic ad buying on three of its linear networks after a successful pilot last month. AMC Networks says this technological advancement is noteworthy as “it marked the first time live linear inventory was able to be purchased programmatically – in a real-time, biddable ad environment”. The company created and executed this […]
Research by advertising technology provider The Trade Desk reveals that 63 per cent of British adults are open to ads in exchange for free streaming content with 60 per cent subscribing to up to three streaming services. As more viewers continue to shift their viewing habits to content on connected TV (CTV), the research results […]
RTL AdAlliance, the international total media sales house of RTL, and global advertising technology leader The Trade Desk are joining forces to expand the programmatic buying infrastructure for linear TV advertising across Europe. In a first step towards integrated programmatic TV buying, the partners enable the programmatic buying of addressable TV spot replacements and in-programme […]
Advertising technology player The Trade Desk has announced an expansion of its certified service partner programme for small and medium-sized businesses (SMBs) with new partner Ventura Growth. Launched in 2022, the certified service partner program represents self-service access to The Trade Desk’s demand-side platform, as client demand for data-driven advertising and decisioning continues to rise. […]
Converged TV advertising delivery, personalisation and measurement platform Innovid has integrated its capabilities for UK and Germany-based clients with advertising technology specialist The Trade Desk in a move that provides independent, automated incremental reach analysis through The Trade Desk platform. Powered by the InnovidXP measurement platform, selected users of The Trade Desk will now have […]
Streaming is more popular than ever among all age groups, reaching 73 per cent of Brits, according to research by advertising technology specialist The Trade Desk. The rise of streaming in the UK is driven by viewers in the 18- to 34-year-old age group as 84 per cent favour streaming content over traditional TV. The […]
Disney Advertising and global advertising technology company The Trade Desk have reached an agreement to power greater audience activation at scale programmatically. This expanded deal marks another step toward transforming how advertisers access Disney’s portfolio, rooted in secure data collaboration and powered by automation through Disney’s Clean Room technology. By offering clients more flexibility, choice […]