Taboola and Paramount Advertising have announced a strategic partnership to launch Performance Multiplier — a Paramount-branded solution that underscores TV’s power to augment a brand’s digital performance. This solution aims to help small and medium-sized businesses (SMBs) extend and measure the impact of their CTV advertising. “At Paramount, we are proving that television advertising amplifies […]

Strictly Come Dancing has comprehensively dominated UK reader interest since the latest season launched, generating over 42 million article views – or nearly 10 per cent of all UK news traffic – over the last six weeks, data from content recommendation platform Taboola shows. Nearly 5,500 articles have been written about BBC’s Strictly across Taboola’s […]

Open web recommendation specialist Taboola has revealed the findings of an independent Multichannel Brand Impact study from data, insights and consulting company Kantar which measured the effectiveness of video advertising within native environments against other environments, as it relates to helping reach brand impact goals. Key findings include: Native video ads in the open web […]