Research from System1, the creative effectiveness platform, and ITV, has revealed the key ingredients of TV adverts that achieve short-term success. The research is based upon System1’s Spike Rating – a predictive score that indicates short-term sales effect over the 8-10 weeks after an advert has aired, derived from two factors: speed of branding and […]

System1 and ITV have revealed the top-performing UK ads of 2022, including work from Aldi and McCann, Boots and VMLY&R, Amazon and Lucky Generals, Tourism Australia and M&C Saatchi, and more. The creative was ranked using System1’s Test Your Ad platform, which measures viewers’ second-by-second emotional responses to advertising and features a database of nearly […]

System1, a specialist in advertising effectiveness, has unveiled the top performing commercials from the 2023 Super Bowl, ranked according to their long-term brand building potential. In a night packed with movie and TV homages, Disney’s 100th anniversary celebration held off the M&Ms spokescandies to take the top effectiveness spot. System1’s Test Your Ad platform predicts […]