Marc Baillavoine, CTO, Video Network at Synamedia, predicts that the video streaming industry will continue consolidating in 2025, with cost efficiency remaining a top priority. Meanwhile, traditional players will persist in exploring new video formats like social media and short-form content. Baillavoine shared his full industry predictions for the new year: CDN Evolution: The public […]
Video software provider, Synamedia, and OSN Group, ab entertainment network in the MENA region, have announced the launch of an advanced Connected TV (CTV) advertising proposition, powered by Synamedia Iris, enabling targeted advertising across linear broadcast channels. With ad-skipping restrictions and fewer ads than other CTV platforms, OSN ensures a higher share of voice (SOV) […]
Video software company, Synamedia, has announced that Ayozat, thc UK technology and compute company with a strong presence in media, has chosen Synamedia Iris for integrated advertising campaign management, decisioning, and reporting for its live and on-demand streaming service, Ayozat Stream. Using Synamedia Iris, Ayozat can now unlock new monetisation opportunities while serving viewers more […]
Riedel Communications has announced the appointment of Jason Barden as its new regional sales director for the Central America, Caribbean, and Latin America (CALA/LatAm) market. Barden brings an impressive track record of over 20 years of experience in broadcast technology, with roles ranging from technical specialist to sales, including over a decade focused on live […]
Video technology specialist Synamedia has launched cloud connector Senza, describing it as a new approach to TV that transforms the economics of reaching viewers, suggesting that it radically lowers costs and eliminates the traditional technology barriers to bring more engaging viewing experiences to TV screens in the home as well as out-of-home in bars, hotels, […]
Video software provider, Synamedia, has announced that Delta Fiber in the Netherlands has gone live with Synamedia’s fully redundant cloud DVR solution (cDVR). Delta Fiber is the third largest fixed operator of broadband internet in the Netherlands reaching 1.7 million households. With Synamedia’s cDVR, powered by Synamedia virtual Digital Content Manager (vDCM) Recorder, Delta viewers […]
InSync Technology, the leading provider of high-quality video processing technology, today announced that it has integrated its award-winning FrameFormer product into the Synamedia Virtual Digital Content Manager (vDCM) suite of cloud-based video processing solutions. The FrameFormer technology will also enhance Synamedia’s Quortex Link for cloud-based video distribution. “Our sports clients are seeking more powerful solutions […]
Video software provider, Synamedia, has announced that POST Luxembourg, Luxembourg’s largest telco, is deploying Synamedia CDN for its linear IPTV service, POP TV, as well as other streaming services. By switching to Synamedia’s Fluid EdgeCDN, POST is enhancing control of its network through new insights and optimisation techniques. POST said that it chose Fluid EdgeCDN after Synamedia was able […]
Video software provider, Synamedia, has announced that NATO’s Public Diplomacy Division will be using Synamedia D2C streaming technology to live stream NATO’s 75th anniversary summit to viewers on its website and YouTube. The event takes place from July 9th to 11th in Washington DC. NATO selected Synamedia Quortex Play for future public events following trials […]
Video software company, Synamedia, has announced that beIN Media Group has selected Synamedia Iris for the launch of a new broadcast advertising offering that is the first of its kind in the Middle East & North Africa (MENA). Using the Synamedia Iris addressable advertising platform, beIN will be able to create new, targeted advertising inventory […]