Data from Omdia reveals that approximately 25 per cent of all paid SVoD subscriptions in Central and Eastern Europe (CEE) now originate from pay-TV and telco bundles. This shift highlights the growing importance of strategic partnerships in the region’s streaming landscape. According to Omdia’s research, indirect net additions – those through partnerships rather than direct-to-consumer […]

Despite high cost of living concerns, UK subscribers are now spending £696 (€826) on subscription apps and services every year — on top of standard bills such as TV, phone and broadband. Furthermore, one in eight are paying more than £100 a month for their subscriptions, amounting to £1,200 per year. This is according to […]

Forecasts from Ampere Analysis predict that spending by SVoD platforms will reach €10 billion in Europe’s major TV markets in 2024. This surpasses the investment made by the region’s commercial broadcasters in original and acquired content who face major challenges of strong competition from deep-pocketed streamers, increased pressure on their own content budgets, and falling […]

Barb has released data from its Establishment Survey showing that 19.5 million UK homes (67.9 per cent) had access to an SVoD service in Q1 2024, an increase from 18.8m UK homes (65.4 per cent) in Q4 2023. Discovery+ joins the tracker for the first time and Apple TV+ has reached a new high watermark […]

Research firm Parks Associates’ most recent churn data, from its quarterly consumer survey of 8,000 US Internet households, shows that Prime Video has the lowest churn rate at 8 per cent, while streaming service Discovery+ is nearly at 43 per cent. “Churn is part of the standard business model, but companies are working hard to […]

The SVoD service revenue in India is forecast to grow at a compound annual growth rate (CAGR) of 6.7 per cent from $1.5 billion (€1.38bn) in 2023 to $2.1 billion in 2028, driven by healthy growth in SVoD subscriptions and increase in unique SVoD household penetration, according to GlobalData, the data and analytics company. An […]

Parks Associates, in partnership with Bango, has released  its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry leaders across the streaming video, music, education, and productivity markets to assess the effectiveness of bundling strategies. In this research, leading executives share their best practices and strategies […]

A report from Teads, the media platform, reveals that 21 per cent of UK households have cancelled some of their streaming subscriptions in the last six months due to price concerns. Additionally, 14 per cent of UK consumers say they are planning to reduce the number of streaming services they use in the next 12 […]

Currently, 65 per cent of households in Sweden have a paid streaming video service. It’s a stable level, with no growth in the number of paying households, reports Mediaivision. One way to increase consumer interest is to offer cheaper subscriptions through hybrid video-on-demand (HVoD), which is partially financed through advertising Since the turn of the […]

Password sharing is a topic that has received a lot of attention in the past year. Also in the Nordics, SVoD services have communicated their intentions to restrict password sharing, reports Mediavision. Simply put, their desire is to get paid for all users that consume content on their platform and, as the market matures, the […]