Parks Associates, in partnership with Bango, has released  its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry leaders across the streaming video, music, education, and productivity markets to assess the effectiveness of bundling strategies. In this research, leading executives share their best practices and strategies […]

A report from Teads, the media platform, reveals that 21 per cent of UK households have cancelled some of their streaming subscriptions in the last six months due to price concerns. Additionally, 14 per cent of UK consumers say they are planning to reduce the number of streaming services they use in the next 12 […]

Currently, 65 per cent of households in Sweden have a paid streaming video service. It’s a stable level, with no growth in the number of paying households, reports Mediaivision. One way to increase consumer interest is to offer cheaper subscriptions through hybrid video-on-demand (HVoD), which is partially financed through advertising Since the turn of the […]

Password sharing is a topic that has received a lot of attention in the past year. Also in the Nordics, SVoD services have communicated their intentions to restrict password sharing, reports Mediavision. Simply put, their desire is to get paid for all users that consume content on their platform and, as the market matures, the […]

Kantar, the marketing data and analytics company, has releases its latest Entertainment on Demand (EoD) data and analysis on the global video streaming landscape. The latest EoD global study highlights key trends within the VoD landscape as competition continues to intensify, with subscription stacking rising. For instance, Kantar’s data shows that AppleTV+ was the fastest […]

Findings from marketing data and analytics company Kantar’s latest Entertainment on Demand (EoD) data and analysis on the UK’s streaming market suggest that Prime Video’s introduction of ads was met with significant resistance, leading to a notable subscriber exodus and dissatisfaction – although Prime Video has been quick to refute the data. Meanwhile, AppleTV+ and […]

Redge Technologies, a prominent end-to-end technology provider for streaming in CEE and MENA, has collaborated with TV3, a top media-telco conglomerate in the Baltic region, to transition TV3 from on-premises servers to AWS Cloud. TV3 is the leading media group operating across Estonia, Latvia, and Lithuania. It provides a wide array of free and subscription-based […]

A study from research firm Parks Associates, The Viewer Journey: Navigating Streaming Options, reveals US Internet households now consume 43.5 hours of video per week on average across all viewing devices, an increase of more than six hours from 37.2 hours in 2020. Additionally, 61 per cent of households watch paid streaming services on a […]

Horowitz Research’s State of Media, Entertainment & Tech: Subscriptions 2024 report sheds important light on how recent crackdowns on password sharing are impacting consumer behaviour when it comes to subscription streaming services. According to the study, half of TV content viewers (52 per cent) have cancelled or lost access to at least one of their […]

MyBundle, the online platform connecting consumers, streaming services and broadband providers, has released company research data indicating that bundling streaming credits with broadband service reduces the first-year monthly churn rate for SVoD streaming services by up to 50 per cent when compared to industry research firm Antenna’s reported industry average monthly rate of 8.6 per […]