Findings from Parks Associates’ study, The Next ‘Big 3’ in OTT, indicate that 61 per cent of US broadband households subscribe to two or more OTT services as of Q3 2020, up from 48 per cent the previous year. Forty-five per cent subscribe to three or more, up from
French daily Le Figaro is reporting that the French PSB-backed SVoD service has signed up some 100,000 subscribers in its first three works of existence. By way of comparison, in September 2014, following its launch in France, Netflix had reached that milestone in two weeks, before additional competition made the space even more competitive. At […]
Based on September 2020 results, analyst firm Digital TV Research expects five global platforms to have 678 million paying SVoD subscribers by 2025. Disney+ will add 112 million subscribers between 2020 and 2025 to take its total to 194 million. Netflix will increase by 73 million subscribers; revealing strong growth even for the longest established […]
Africa will have 12.96 million SVoD subscriptions by 2025, up from 2.75 million at end-2019, according to the Africa SVoD Forecasts report from analyst firm Digital TV Research. From the 10 million additions, South Africa will supply 3 million to take its total to 4.3 million and Nigeria will add 2.1 million to total 2.73 […]
Research from addressable TV provider Finecast suggest that consumers are more likely to engage with relevant TV ads. The Thinking Inside the Box study into TV viewing habits and addressable advertising in 2020 was conducted in collaboration with research and insight firm DRG, and was designed to understand both the viewer and the industry’s perceptions […]
SVoD revenues for 138 countries will reach $100 billion by 2025, double the $50 billion recorded in 2019, according to the SVoD Forecasts Update report from analyst firm Digital TV Research. SVoD revenues will exceed $1 billion in 16 countries by 2025; double from eight countries in 2019. The US will remain the
According to research firm eMarketer’s latest estimates for OTT video services in the US, Disney+ will have 72.4 million users in 2020, representing 32.1 per cent of OTT viewers. The number of Disney+ viewers has swept past that of Apple TV+ (18.8 million), which is impressive given that both services launched in November 2019. Additionally, […]
Eastern Europe will have 26.42 million paying SVoD subscriptions by 2025, more than double the 10.26 million recorded by end-2019 according to the Eastern Europe SVOD Forecasts report from analyst firm Digital TV Research. From the 16 million additional subscriptions, Russia will generate 4.8 million to take its total to 8.8 million and Poland 5 […]
MPs will hear from senior executives on Netflix’s role as the leading SVoD service in the UK in an inquiry into the future of public service broadcasting and the impact of streaming services. The session of the House of Commons Digital, Culture, Media and Sport Committee on September 15th will focus on Netflix’s relationships with […]
There will be 27.16 million paying SVoD subscriptions for 20 countries in the MENA region by 2025, up from 10.95 million recorded at end-2019, according to the Middle East and North Africa SVOD Forecasts report from analyst firm Digital TV Research. Turkey will remain the country leader, with 11.3 million subscriptions by 2025. “Netflix will […]