Advanced Television

svod

Report: US consumers support bundled services over SVoD

TiVo has published its Q2 2024 Video Trends Report which reveals that US consumers are pulling back on entertainment spending as the industry works to rebalance and bundle its current entertainment offerings. In 2020, entertainment consumption and spending surged as the pandemic limited consumer activities outside of the home. Now the pendulum is swinging back […]

October 2, 2024

Report: Australian SVoDs spend big on sport

With a variety of local streaming services owning exclusive sports rights and several international streamers investing in the genre, Australian SVoD spending on sports is uncharacteristically high. A report from Ampere Analysis explores why the country’s broadcasting landscape is unique. Key report facts: In 2023, Australia-based SVoDs dedicated 21 per cent of their overall content […]

September 30, 2024

Report: Streaming bundles gain momentum

According to analysis from Omdia, 365 million SVoD subscriptions will be distributed through operator TV, broadband and mobile bundles, representing 20 per cent of the global streaming market. By 2029, bundling is expected to generate 540 million online video streaming subscriptions, or 25 per cent of the global market. Omdia has completed a significant extension […]

September 25, 2024

Research: Ad tiers boost SVoD services

ScreenThink, MTM’s market intelligence insights tool for the TV and video industry, has revealed the findings of its research report which explores the impact of advertising tiers on SVoD services. Contrary to initial concerns, the latest data reveals that the introduction of ad tiers has had a surprisingly positive effect on the streaming brands. Despite […]

September 17, 2024

Report: Forgotten subscriptions increasingly common

One in three Americans now pay for a subscription they never use and 35 per cent have lost track of how much they spend on subscriptions each month. According to a report from Bango, this makes American subscribers the most likely to lose track of their spending, compared with Europeans (28 per cent) and those […]

September 17, 2024

Australia: Ad-supported streaming surges

The Australian entertainment subscription market, which includes video, music and game services, grew by 5 per cent to 52.3 million services in the 12 months to June 2024, despite cost-of-living pressures and services’ increasing focus on profitability, according to new research by emerging technology analyst firm Telsyte. The Telsyte Australian Subscription Entertainment Study 2024 found […]

September 4, 2024

Forecast: Japan SVoD market to hit $5.6bn

The subscription video on demand service revenue in Japan is expected to increase at a compound annual growth rate (CAGR) of 6.8 per cent from $4 billion (€3.6bn) in 2023 to $5.6 billion in 2028, driven by the strong growth in SVoD subscriptions and unique SVoD household penetration, and a steady rise in the average […]

August 29, 2024

Research: 42% US internet homes use an AVoD/FAST service

Research from Parks Associates shows that consumer habits continue to shift around video viewing – now 71 per cent of US internet households use an SVoD service, 42 per cent use an AVoD and/or FAST service, and 18 per cent use a TVoD service. “Competition is fierce, and the pressure is on to offer unique, […]

August 16, 2024

Data: UK SVoD homes hit 20m for first time

Barb has released data from its Establishment Survey showing that 20 million UK homes (68.7 per cent) had access to a subscription video-on-demand (SVoD) service in Q2 2024. This is a slight increase from 19.5 million UK homes (67.9 per cent) in Q1, and the first time more than 20 million UK homes report having […]

August 15, 2024

Report: Streaming rules in US as linear continues decline

Samba TV, a provider of omniscreen advertising and analytics, has released its latest State of Viewership Report for the first half of 2024. The report analyses approximately 45 billion hours of linear and streaming television consumption and uncovers significant trends and opportunities shaping the television and advertising landscapes. Among its findings, the report highlights an […]

August 8, 2024