PubMatic, an independent technology company delivering the future of digital advertising, has announced a partnership with Cedara, the AI engine for sustainable media, to ensure sustainable practices are integrated into every stage of the media lifecycle. Both active Ad Net Zero supporters, the two companies aim to equip advertisers and agencies with actionable environmental insights […]
Channel 4 Sales has announced the launch of a new tool that allows advertisers to measure the emissions of their campaigns running on linear TV, building upon its existing emissions measurement offering. Channel 4 says the move makes it the commercial team the first within a UK broadcaster to provide advertisers with carbon emissions data […]
SXSW London has released its inaugural trends report, capturing the standout insights, provocations and future-facing themes that emerged during a week of future thinking and creative collaboration at the first SXSW London which took place in Shoreditch in June. Over six days, 20,505 attendees from 85 countries converged across 34 venues to take part in […]
Bavaria Fiction has become the world’s first major film and series production house whose corporate environmental management system at its Munich headquarters – including the production sites of the long-running drama series Storm of Love and The Rosenheim Cops – has been successfully validated under the Eco-Management and Audit Scheme (EMAS; registration number: DE-155-00375) and […]
Openreach has reported that it has driven its 5,000th electric vehicle (EV) onto the road, marking a major milestone in its plan to become carbon neutral by March 2031. The company has pledged to upgrade the vast majority of its 23,000 fleet to cut emissions, improve air quality, and support the UK’s net-zero goals. The […]
Openreach, the UK wholesale broadband network, has committed to remove 100 tonnes of plastic from its supply chain, by using new modems to connect customers to its full fibre network. The business is launching a range of new Optical Network Terminals (ONTs), with re-engineered casings made from 85 per cent recycled plastic. Engineers installed around […]
Hydrogen racing series, Extreme H, has confirmed a multi-year broadcast agreement with ITV.. This partnership ensures motorsport fans in the UK can experience the championship free-to-air and live across ITV4 and ITVX. Building on a successful relationship established during Extreme E, this new agreement signals ITV’s commitment to supporting Extreme H’s vision as it transitions […]
Parents For Future UK, the grassroots climate organisation made up of thousands of parents across the country, is backing the proposed UK-wide ban on fossil fuel advertising which is set to be debated in Parliament today [July 7th]. Earlier this year, Parents For Future launched the country’s first ever TV advertising campaign explicitly advocating a […]
Cartoon Network’s Climate Champions award winning sustainability-focused initiative has reached over 3.2 million challenges accepted by kids across the globe. Launched in response to a 2021 global study revealing climate change as a top concern amongst kids, Climate Champions encourages young people to take small, meaningful actions to help the planet. The campaign features fun, […]
Tech sector carbon emissions have continued their rise in recent years, fueled by rapid advances in artificial intelligence (AI) and data infrastructure, according to Greening Digital Companies 2025. The report, produced by the International Telecommunication Union (ITU) and the World Benchmarking Alliance (WBA), tracks the greenhouse gas (GHG) emissions, energy use, and climate commitments of […]