US sports viewers are frustrated with latency issues when watching a ‘live’ sporting event according to research conducted by Phenix, When shown a video that depicts delays at various intervals compared to the live feed at the stadium, US sports viewers were frustrated with the delays in the stream while watching the game. Of those […]
NBCUniversal has agreed what it describes a “multi-year landmark deal” with iSpot.tv that will make the real-time measurement company one of its preferred partners for quantifying and unifying cross-screen media consumption, reach and impressions across its One Platform. iSpot.tv will support NBCUniversal’s audience verification initiatives for both ads and programme ratings. These currency tests will […]
Vevo, the music video network, has released second part of its annual year-end look back on music video viewership, highlighting the top music videos of the year globally and in the UK. Both worldwide and in the UK, The Weeknd’s Save Your Tears tops the list, with 615 million views globally and 21.28 million views […]
Pixotope, the mixed reality solution for live media production, has appointed Sam Leadsom as its VP for Global Business Development in Sports. The strategic appointment outsets the company’s new vertical focused on sports, showcasing its continued efforts to deliver virtual production solutions for global broadcast sports. A senior executive with 30 years’ experience in delivering […]
The National Football League (NFL) and Twitter have announced a multi-year partnership extension which will include expanded engagement formats and a full-season commitment to produce exclusive content on Twitter Spaces, Twitter’s new live audio feature. Twitter will also continue to be a home for the games’ biggest moments – all the touchdowns, catches, runs and […]
Mediafisch CEO Björn Hering announced the company, together with Elysian Fields, has signed a deal with Small World, a Joe Lewis Company (JLC), to be the worldwide distribution and production partners for the unscripted television series My Perfect Supercar. The series is being produced in association with one of the most exclusive clubs in the […]
ViacomCBS has reported higher Q1 earnings as its streaming units posted gains in subscribers, users and revenue. Its global streaming revenue grew by 65 per cent to $816 million (€676.5m), as it topped 36 million total streaming subscribers, up 6 million, and its Pluto TV AVoD unit added 6 million monthly active users to reach […]
Samba TV has released its quarterly State of Viewership report, showing viewership losses in the linear landscape compared to Q4 2020. According to Samba TV’s analysis, there was a 10 per cent quarter-over-quarter decline in the daily average number of TV-viewing US households consuming linear, along with a 14 per cent decline in total minutes […]
Toyota’s Upstream commercial was the most effective ad of Super Bowl LV, according to research from Unruly. A study by the advertising platform found the ad from the autos brand, which features 13-time Paralympic gold medalist Jessica Long, was the campaign most likely to have the biggest impact on brand and business metrics. Tremor International company Unruly used […]
A survey from ENGINE Insights has found that 69 per cent of Americans watched Super Bowl LV on a Smart TV on February 7th. Some 40 per cent of them watching via a Samsung TV, 21 per cent on LG devices, 11 per cent on Vizio and only 8 per cent on Sony. Over half […]