Adweek, a resource of news, research and insights for the advertising, marketing and media community, has partnered with Roku  to launch ‘Best of Big Game Commercials’, a one-stop shop for US fans who want to dive into the ads from this year’s Super Bowl and the best ads from years past. Featuring short standalone videos, […]

DAZN, the sports entertainment platform and global home of NFL Game Pass (excluding the US and China), is set to deliver “the most immersive Super Bowl viewing experience to NFL Game Pass subscribers to date” through new features and a wide array of content that transports fans to the heart of the action. Existing fans, […]

At CES, NBCUniversal previewed the future of full-funnel advertising for the industry, unveiling new engagement capabilities within its One Platform technology stack as well as success metrics that demonstrate the effectiveness of TV advertising. NBCUniversal said it will provide marketers with “unprecedented access to the biggest programming moments in the world”, leading up to its […]

The NFL accounts for 44 per cent of the entire sports broadcast rights spend in the US. The money is well spent with a 77 per cent boost to customer sign-up for Virtual Multichannel Video Programming Distributors (vMPVDs) carrying channels with NFL rights. The findings from Ampere Analysis look at the impact NFL has on […]

DAZN, the sports streaming platform, and the NFL are ready for fans across the globe to watch the 2024 NFL season on NFL Game Pass — via DAZN’s platform in 200+ markets, as well as on YouTube and Amazon in select markets. As part of a 10-year strategic partnership, DAZN and the NFL are committed […]

Since its initial roots in the 1920s before transforming into the NFL in the 1960s, the NFL has been popular and has grown considerably as time goes by. Tech and the increase in different types of media, especially the arrival of social media, has lent the organisation and one of the biggest sporting leagues in […]

FreeWheel, a technology platform for the television advertising industry, has announced the launch of an enhanced product suite for programmatic transactions on live steaming events—including the Olympic and Paralympic Games Paris 2024. In addition, FreeWheel has released a report titled: It’s Only Live Once: How TV Advertisers Can Capture Audiences in the Moment…and How Streaming […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has released its 19th edition of its Media Quality Report (MQR). The annual report analyses over 280 billion digital interactions daily from across the globe to provide both advertisers and publishers with benchmarks to measure the quality of their digital advertising campaigns and inventory. The […]

Data on sponsor brand success during the Super Bowl LVIII broadcast on February 1th has been outlined in a report from Relo Metrics, providing insight into brand sponsor performance on and off the field during the game telecast.As the most-watched sports league in the US, the NFL stands head and shoulders above the other leagues. […]

Super Bowl LVIII averaged 514k viewers on Sky, which makes it the most watched Super Bowl on record for Sky ahead of last years which averaged 344k (+49 per cent). The game on February 11th was also the most watched NFL match ever on Sky ahead of Bills v Bengals in the playoffs in 2023 […]