Ruth Berry, President Global Partnerships & Zoo 55, has officially launched Studio 55 – a global brand partnership studio which is designed to offer brands, marketing agencies and content creators unprecedented access to ITV Studios’ portfolio of IP. Announced at the London TV Screenings, Studio 55’s focus will span bigger licensing deals, global IP collaborations, […]
New cultural media brand W00 – from the team behind VICE, i-D, Boiler Room and LADbible – has been backed in a long-term partnership by ITV’s Studio 55 initiative, which invests in business ideas aimed specifically at younger audiences Woo says its purpose is to “redefine wellness for an entire generation, via social channels, podcasts, […]
ITV has launched a second round of Studio 55 ventures following the success of the first year. A collaboration with strategy consultancy, Founders Intelligence, year two of Studio 55 Ventures will continue its aim of finding and growing innovative and future-facing media businesses. Applications are now open for year two will open for teams of […]
ITV has announced the three successful media and entertainment businesses from the Studio 55 programme – Live Tech Games, Metavision and Woo. Announced last autumn, Studio 55 Ventures is a new collaboration with the strategy and innovation firm Founders Intelligence, which seeks to invest in new business ideas that are unique, solve identifiable consumer needs […]
ITV has announced Studio 55 Ventures – a new collaboration with Founders Intelligence that will seek to invest in new business ideas aimed at materially enhancing ITV’s reach amongst 16-34 year olds. Applications will open for teams of people, from both inside and outside ITV, to apply for the chance to create and scale a […]