According to Nielsen’s June 2023 report of The Gauge, the media measurement company’s monthly snapshot of total broadcast, cable and streaming consumption that occurs via television, streaming accounted for 37.7 per cent of overall TV usage in the US in June, a record high share total for the digital format. By comparison, cable content viewing […]
The revenues of the Recurring Payments market were estimated at $130.2 billion (€115.8bn) in 2022 and are anticipated to grow at a CAGR of 6.9 per cent from 2023 to 2033, according to a Fact.MR report. By the end of 2033, the market is expected to reach a valuation ofS $268.7 billion. Recurring Payments for […]
Research from consultancy firm Simon-Kucher into consumer streaming behaviour and preferences reveals that the growth of streaming is slowing down. In its second annual Global Streaming Study, Simon-Kucher reveals that only 38 per cent of UK respondents indicate they stream more compared to last year – this is down 10 percentage points from the number […]
The constantly shifting digital arena sees tech giants like Twitter consistently innovating to keep up with the pace. Known for its real-time microblogging platform, Twitter is now venturing into uncharted territories, aiming to redefine the intersection of social media and television with its bold move to launch a video app for smart TVs. This strategy […]
CVE (Communication Video Engineering) has signed a partnership agreement with NPAW, whose mission is to help online video companies unlock the full potential of their data to deliver superior user experiences, inform the content strategy, and boost revenue. “Our presence in the broadcast market for over 40 years is marked by the continuous search for […]
Match Group, a provider of digital technologies designed to help people make meaningful connections, and streaming platform Peacock are launching a partnership, leveraging Peacock’s programming and Match Group’s portfolio of brands, to offer users exclusive benefits and experiences. Match Group and Peacock will partner on in-app, experiential, and social contextual content that will align Peacock’s […]
Magnite, the independent sell-side advertising company, has introduced Magnite Access, a suite of omnichannel audience products that aims to make it easier for display, online video, and streaming media owners – and their advertising partners – to maximise the value of their data assets. Magnite Access empowers publishers to manage, create and transact audience segments […]
Millions of football and tennis fans turned to streaming platforms this past weekend to follow the Champions League final and Roland Garros, reports NPAW. As it is becoming the norm with major sporting events, NPAW customer data reveals that both competitions broke records for streaming consumption when compared to previous years and regular seasonal patterns. This […]
DingoTV, the US free streaming service, has announced a partnership with AI-powered Edge Video to create an interactive experience for viewers. “We are always looking for ways to improve loyalty with our viewers,” said David Gross, Co-founder, DingoTV. “While also providing new engines to attract and retain an audience through longer watch hours for our […]
Inscape has announced the official launch of Commercial Feed+, an enhanced and expanded commercial dataset that places an emphasis on streaming. Inscape’s new Commercial Feed+ will help the industry better understand ad effectiveness and the impact of TV commercial exposures in a holistic approach, across linear and streaming platforms. This unique dataset will also allow […]